Canadian Health Information Management Association Practice Exam

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Which is a key characteristic of a qualitative research approach?

Random sampling
Statistical analysis
Subjective interpretation of data
Control features

The correct answer is: Subjective interpretation of data

A key characteristic of a qualitative research approach is the subjective interpretation of data. This type of research emphasizes understanding human experiences and social phenomena from the perspective of the individuals involved. Rather than focusing solely on numerical data and statistical significance, qualitative research explores the meanings, concepts, and characteristics that participants attribute to their experiences. This allows researchers to gather in-depth insights and develop a comprehensive understanding of complex issues. In qualitative studies, researchers often rely on methods such as interviews, focus groups, or participant observations, where they interpret the data based on contextual and personal insights. This subjectivity is necessary to capture the richness of human experience, making it a fundamental aspect of qualitative research, distinguishing it clearly from quantitative methodologies that prioritize objectivity and measurement.